Swedish artist MISS MYAGI has launched Art Bags , also known as Bags for Change  — a creative fundraising initiative in support of the nonprofit foundation Yennenga Progress. The project transforms donated handbags from well-known female public figures into one-of-a-kind artworks, which are then auctioned to raise funds for the foundation’s work. Link here: https://www.yennengaprogress.se/auktion The story behind the bags Each bag is reimagined as a symbolic art piece inspire

In 2025, MISS MYAGI collaborated with IOAKU on a creative sustainability initiative that transformed returned and reclaimed jewelry into new designs. Using pieces from the brand’s product returns and reclamations, MISS MYAGI reimagined the materials into unique creations, giving them a second life. The project aimed to invite IOAKU’s community to take part in the brand’s sustainability journey, highlighting how redesign and circular thinking can turn existing resources into s

At the Slow Fashion Gala 2024 in Stockholm, MISS MYAGI was nominated as a finalist for Redesigner of the Year 2024 , a category celebrating designers who push the boundaries of circular fashion through creative reuse and upcycling. The nomination highlighted MISS MYAGI’s distinctive approach to transforming existing garments into wearable art. The award was ultimately won by Emelie Norberg , recognized for her innovative redesign work within sustainable fashion. MISS MYAGI |

MISS MYAGI collaborated with 1664 Blanc Alcohol-Free in connection with the ELLE Gala 2024 to highlight sustainable fashion and strengthen the brand’s connection to design. Together with designer Emelie Nordstrand , unique coats were created from recycled jeans, which were then hand-painted by MISS MYAGI. The artistic pieces were showcased during the gala as a creative example of how fashion, art, and upcycling can come together. You may also like https://www.missmyagi.co

In a world where consumers are bombarded with impressions every second, traditional exposure is no longer enough. Interactive video installations and creative pop-ups have become one of the most powerful tools for brands looking to capture attention, drive engagement, and generate organic social media reach. Why Interactive Pop-Ups Work in Modern Marketing Today’s audience doesn’t just want to watch — they want to experience. A well-produced pop-up featuring dynamic video con

In January 2026, MISS MYAGI was invited to participate as one of three selected designers in a high-profile collaboration with Intercoiffure Sweden and L’Oréal Professionnel. Alongside acclaimed designers Quentin Veron and Lars Wallin, MISS MYAGI contributed her distinctive artistic expression to a concept-driven showcase where hair, fashion, and storytelling merged. The commission was led by renowned celebrity hairstylist Robert Preston , who together with his team created a

Since 2023, MISS MYAGI has transformed secondhand garments and accessories into expressive, wearable art. By giving new life to existing materials, she merges sustainability with a bold visual identity — where every piece becomes a statement. Over the past three years, MISS MYAGI has built a growing community of individuals drawn to her striking aesthetic and distinctive artistic signature. This is not just about fashion; it is about identity, confidence, and presence. Her sl

When MISS MYAGI launches her first independent redesign collection, In My Nature, it marks the culmination of a year of uncompromising creation — and the beginning of a new chapter. The campaign trailer captures the essence of the process behind the collection: raw, present, and fully aligned with the conditions of nature. Over the course of a calendar year, 2023–2024, graffiti artist Malin Eriksson, working under the alias MISS MYAGI, hand-painted a limited edition of carefu

MISS MYAGI is a contemporary complement to established fashion brands, where sustainability and creative refinement take center stage. By repurposing customer returns — fully functional garments and accessories with minor imperfections — the overlooked is transformed into unique, character-driven pieces. Each creation carries a story and embodies the idea that imperfection is not a flaw, but an opportunity for innovative design. Everything presented across MISS MYAGI’s socia

MISS MYAGI släpper sin första egna edition. In My Nature är en handmålad, unisex pre-loved-kollektion av MISS MYAGI – en hyllning till svensk natur och till cirkulärt mode. Kollektionen fungerar som en påminnelse om att stanna upp och värdera det vi har, i en värld som rör sig snabbare än vår egen biologi.