MISS MYAGI on Her First Sustainable Redesign Collection
- MISS MYAGI
- Feb 27
- 2 min read
Updated: Feb 28
When MISS MYAGI launches her first independent redesign collection, In My Nature, it marks the culmination of a year of uncompromising creation — and the beginning of a new chapter. The campaign trailer captures the essence of the process behind the collection: raw, present, and fully aligned with the conditions of nature.
Over the course of a calendar year, 2023–2024, graffiti artist Malin Eriksson, working under the alias MISS MYAGI, hand-painted a limited edition of carefully selected pre-loved leather garments. At the time, she did not have access to a studio and instead chose to work outdoors — deep in the forest. In rain, snow, wind, and sunshine. Regardless of season. Rather than viewing the weather as an obstacle, she made a conscious decision to collaborate with it. Raindrops, the direction of the wind, and the texture of snow became integral parts of the artistic expression. Twigs and leaves gathered from the ground were used as painting tools, giving each garment an organic and unpredictable character. Nature was not merely a backdrop — it was a co-creator.
In My Nature is a manifesto of what pure determination can achieve. A testament to how limitations can be transformed into momentum, and how the path to launch does not always require perfect conditions — only conviction.
Read more: In My Nature – A Circular Tribute to Swedish Nature
The name carries a dual meaning. Nature has long been Malin’s place for recovery and reflection. At the same time, creativity is her DNA — her way of breathing and existing. The collection thus becomes a reminder of our original context: that we, as humans, are part of nature, on equal terms with animals.
In a time defined by high speed and digital noise, it is easy to develop tunnel vision and overlook what exists right around us. “In My Nature encourages us to lift our gaze — to see the beauty beneath our feet and all around us, instead of getting stuck in what fits on a screen,” says Malin Eriksson about the underlying message.
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